This little Hillsborough nook is run by talented baker Karla Goodwin who worked in the prestigious Primrose Bakery in the UK, she returned home with a dream of opening her own cupcake shop.

Originally selling her wares at the La Cigale French market before setting up shop in her boutique Hillsborough store, they expanded to their city fringe location in 2015.

Specialising in cupcakes which come in a variety of flavours and are hand-iced with their signature butter-cream swirl, they also produce some magnificent celebration and wedding cakes, along with various other tempting sweet and savoury items.

Products and specialities

Cakes, Cupcakes


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Yummy food

Bluebells is a charming little place full of baking made with lots of love. Though tiny, their café has no shortage of sweets, and it always takes me forever to decide between their equally appealing cupcakes or slices or cakes, (and then between lemon, or red velvet, or salted caramel.) While heaps of cafes offer the same flavours, none have mastered the cozy appeal of Bluebells, everything reminds you a bit of home, of sugar, spice, and everything nice.

Definitely best place to get cupcakes in all of Auckland. They also made my 21st birthday cake, which was to die for! (raspberry & lemon!!). Would recommend them to anybody wanted great baked goods!

In the heart of suburban Hillsborough is a place that makes the most delightful vanilla cupcakes in all of Auckland. In fact, the passionate cakers at Bluebells excel in all of their sweet treats - everything in their shop tastes just like your nana used to make! I love ordering online and picking up a couple of cup cakes. They are a really good price too - only $5 for a regular size one. And in summer, I can never go past the strawberry ones - they taste like the food of Strawberry Shortcake. Heavenly!

Bluebells excel at baking that reminds you of your grandmother's best sweets but even better, and it's no surprise that their sublime cakes and treats have gained a huge following. Although if you haven't tried them yet make sure you sample the long cream doughnuts which are just like the old ones you remember growing up and perfectly baked to be fluffy on the inside with just the right amount of crispiness and sugar on the outside. They do quite a few varieties too, with salted caramel my definite fave.

Devine delicious #devilsome #decadent # delectable

By far the prettiest bakery in Auckland, Bluebells Cakery is a charming vintage-inspired spot and full of so many delicious cakes and treats you will hard-pressed to decide on which sweet thing to order. High on my list of favourite cake flavours are the banana and salted caramel, which is as amazing as it sounds and the fabulous lemon curd which has just the right amount of sweetness and bite. If classic flavours are more your thing make sure you try the vanilla bean, it's definitely the most perfect vanilla cake in Auckland. Bluebells cakes are addictively good and from your first visit you'll find any excuse to re-visit this suburban treat haven.

Discovered this hidden bakery. Yummy fresh home baked food. Friendly service awesome for savoury and sweet treats. #foodfave

Bluebells cakery! Just down the road from me and always such a treat!

This cute little shop in Hillsborough is a must see! Amazing cupcakes, cakes and other sweet treats :)

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