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With products going around the world we need to make sure the barcodes on our labels are unique world wide. By using GS1 one we know the barcodes are to universal standard accepted globally. The simple on line generator is easy to use, I've just created two new codes and its taken no more than five minutes. The new bar codes just get emailed through. The Auckland office are helpful when you need advice or get your EAN confused with GTIN they are the ones to call they'll soon have you on the right track.