Forget about I Love Ugly’s five panel caps for a moment, these local lads have got racks of ritzy threads for Dads too. As we willingly wander into spring I can seriously guarantee Dad hasn’t thought once about freshening up his shirt or slack selection (it’s no fault of his, he’s just too busy!) Enter: your Fathers Day prezzy with help from I Love Ugly. Their shirt and pant designs in particular have become a whole lot more wearable for Dad’s now, more so than when the brand started out. Clean and simple design, beautifully made, super suitable for dressing up or down, with abundant accessories to match. Sure, I could have put Crane Brothers in this list instead, but really, I Love Ugly is around half the price (or less) with as much swag and credibility. Jump online and check their store locations, the perfect wardrobe item for Dad may be just around the corner.
Over the past three or four years I Love Ugly has become quite fashion force to be reckoned with. Every second ‘cool’ kid is rocking one of their five panel caps, they stock around the nation and their infamous Zespy bands even made it into an A$AP ROCKY video clip. Their shop is Mt Eden is what you’d expect from a world class brand. The fit out is sharp and the clothes falling somewhere between dapper gentleman and street. When I went in, the shop assistant was genuinely helpful and friendly. If you’re looking to pick something new up for your winter wardrobe the shop is well worth checking out.