Paula Apparel is a local fashion label renowned throughout Australasia for creating beautifully wearable women's clothing. Paula Ryan has been at the forefront of the New Zealand fashion industry for more than three decades and works with her team at Auckland Head office to create wardrobe essentials for women who appreciate quality and longevity in their garments. Knowing the passion Kiwi women have for wanting to extend the life of the favourite pieces in their wardrobe and make them even more wearable, Paula has recently released a range of style solutions called Paula Ryan LAYERS - an eight-piece collection designed so that every woman can update their wardrobe simply and with minimal investment. The range of affordable, layer-friendly fashion basics has been cleverly manufactured by Paula and her team to provide a series of garments that slim the silhouette. “Layering is all about extending your wardrobe by transforming existing garments into an almost endless range of new looks,” explains Paula.

Products and specialities

Women's Clothing
Local Fashion


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I'm a big believer in making my wardrobe work for me so I was absolutely stoked when I discovered local fashion label Paula Apparel has released a range of women's clothing that solely focuses on pieces you can layer. A lover of black for its wearability, I love that you can choose just one, two (or all eight) pieces from the Paula Ryan LAYERS collection and wear them so many different ways with total confidence. This is beautiful body slimming, functional fashion at its absolute best. My absolute favourite piece is the crew neck, off-the-shoulder garment because it's the ultimate way to reinvent almost every top and summer dress in my wardrobe. Thanks Paula and team! Awesome work.

My mum has been wearing the micromodal tops for years; and she has given me some to wear.  They are made of woodchip material they are very cool on the skin and breathe!  The styles of Paulas essential range are so simple but gorgeous.   Makes such a difference when you wear quality.

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