PFI is People For Information. We’re here to help companies find the right people when they want to conduct qualitative research. We don’t run a call centre – instead, we work hard to locate people from all walks of life who would like to take part in ...

Products and specialities

PFI supports researchers, marketers, advertising agencies, public sector clients and industry groups with a wide range of recruitment services. We understand the research industry inside out and will listen carefully to your brief. Confidentiality is key, and you can be sure your research project will be carefully managed at every stage.

What we can offer you:
- Focus groups
- 1-to-1 depth interviews
- Affinity pairs and triads
- Business depth interviews
- Online bulletin boards
- Creative workshops
- User testing
- Mystery shopping
- Rooms for hire

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