Snugbags make natural merino baby sleeping bags and blankets for babies and toddlers made in New Zealand. Superior quality at affordable prices.

Products and specialities

Merino baby and toddler sleeping bags, cot blankets, new born swaddling wraps and beanies. All our Gorgeous products are 100% natural and lovingly handmade in New Zealand.


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We love our Snugbags sleeping bags!! I had been looking for ages for a warm winter sleeping bag that is still soft and comfortable for our 2yr old little girl to sleep in (we bought a Woolbabe Duvet but she didn't like it as it was too stiff!). We are super happy with the Snugbags winter bag (and summer bag) as it is amazingly warm but not bulky or stiff at all. And more importantly our little girl loves them too ;0). The sleepingbags are also beautifully made and of great quality.

We own the marine winter weight toddler sleeping bag, and we love it! Winter here in Germany is rough. Our son started using his Snugbag sleeping bag at eight months, and although the toddler size was a bit big, it adjusted well to his smaller frame and kept him warm all through the night. The other brand sleeping bag we used left our son sweaty in the morning. With the Snugbag, no sweat. Literally. We highly recommend this beautiful and comfortable baby sleepwear.

  I have 3 Snugbags & a blanket and absolutley rave about them to my friends. We have travelled alot with our little girl & being able to take just a Snugbag with us, not only is space-economical but makes her feel secure when sleeping in a strange place.  They are also great for promoting a more restful sleep, preventing her from losing her blankets in the night or crawling and standing up in her sleep. The product is just beautiful and I feel so proud to recommend such a lovely NZ-made product.

So comfy!

Comment by Felicity L.
They are absolutely beautiful! Helped my little man sleep through for the first time!! Love both our kids in natural fibres! I wish they came in adult sizes!!! : )

I have used a snugbag for my daughter since she was four months old (she is now thirteen months) and I love it. She refuses to keep blankets on, so with the snugbag I don't have to worry that she will get cold. It is very easy care, and I love the side opening zip. I cannot recommend them highly enough.

Best gift idea ever! Soft, light, made of all natural materials and so warm. Mine traveled all the way to Mongolia, where the temperature drops to minus 30-40C in winter, brrr. Everyone who saw the snuggles wanted one for their little precious :)

A well made product, which is lasting well. the dark blue also hides stains better! When our first bag had faulty stitching, they didn't hesitate to send us out a new bag. Do love being able to support a NZ business.

I have owned an infant and toddler snugbag for my son and he loves it and will not sleep without it. He's never cold and wears it year round. Love being able to put him in his Carseat with it! Thanks Amandine for great quality and customer service!

Love these bags! The quality is so nice that they will also be great for my second baby :) Customer service is A++ too!

take a look at our gorgeous range of sleeping bags, blankets and newborn swaddling wraps! 100% natural fibre and lovingly handmade locally. Buy directly from the manufacturer and save!!! :0)