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Your customers are asking AI for recommendations

Be found.
Be understood.
Be trusted.

Your website is just one voice. Localist builds the verified profile that customers, Google and AI actually trust when they're deciding who to call.

See How It Works
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Connected to your NZBN
Built to be found on Google & AI
Commercial building
Authority 94

Bay Electrical Ltd

Commercial Electricians · Tauranga
Visibility
55/100
AI Readiness
59/100
Built for AI engines
ChatGPT
Google AI
Perplexity
Profile views
2,847
4.9(127)
NZBN Verified
Secure your business entity

Your business is already listed here.

Every New Zealand business with an NZBN is already in our directory. Search your name to see your score, check your details are right, and take control of the profile your customers and AI see.

Connected to the NZ Companies Office register NZBN-verified identities

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NZBN-connected · Every NZ business included

Your business is already on Localist.

We've listed every New Zealand business with a New Zealand Business Number. Your profile exists — it's waiting for you to claim it, check your score, and take control.

Smith & Co Electrical
NZBN 9429000123456
Listed
82
Business Health
Good — room to grow
Listed via NZBN
Health score calculated
Identity verified
Services listedClaim to fix
Ready for AI searchClaim to fix
Claim this business
The new discovery landscape

Your customers don't just Google you anymore.

They ask AI, check Maps, read reviews and talk to their phone. Localist makes sure every one of those channels knows exactly who you are — so you get the call, not your competitor.

Google
Traditional text search
Maps
Local & navigation
AI
ChatGPT, Gemini, Perplexity
Voice
Siri, Alexa, Google Assistant
Reviews
Google, TrustPilot, social
Recommendations
Social & word of mouth

One verified profile — understood everywhere your customers look.

See how it works

Why Localist

Most directories just list your name. Localist builds the proof that earns you the enquiry.

Step 1 of 7

Your Website

Your website tells your story — but on its own, it's just one voice among millions.

See exactly how findable you are

One dashboard shows your visibility, AI readiness, profile score, enquiries and reviews — so you know what's working and what to fix.

localist.nz/dashboard
Bay Electrical Ltd
Overview · Last 30 days
Verified
Visibility
87
AI Readiness
92
↑ 8 pts this month
Enquiries
23
↑ 34% vs last
Reputation
4.9
127 reviews
Profile Completeness
68%
3 sections need attention
Competitors
#2of 8
Ahead of 6
Kia ora, I'm Koru
You're never on your own

Meet Koru — your listing sidekick, on hand from day one

From your very first paid plan, a calm, grounded helper is right there in your dashboard — suggesting the next step, cheering your wins, and lifting a hand to the Localist Crew when you need it.

  • Suggests the next bit of profile content to fill in
  • Nudges you toward a higher AI & Authority score
  • Logs a ticket with the Localist Crew when you're stuck
Straight from Google

Google's own words prove the point

These aren't our claims — they're quotes from Google's own documentation about how AI search now works.

01 / 06
“AI Mode and AI Overviews may use a 'query fan-out' technique — issuing multiple related searches across subtopics and data sources.”
Google Search Central

Why it matters

Google doesn't just analyse one webpage. It performs many related searches and gathers information from multiple data sources to build its answer.

02 / 06
“Our advanced models identify more supporting web pages...”
Google

Why it matters

Not the webpage. Supporting web pages. Google AI is actively looking for corroborating evidence across the web.

03 / 06
“...allowing us to display a wider and more diverse set of helpful links...”
Google

Why it matters

For years, SEO focused on ranking one website. Google is now designed to surface a wider and more diverse set of websites.

04 / 06
“...a comprehensive AI-powered response with links to supporting websites.”
Google

Why it matters

Not 'from your website.' Supporting websites — plural. Your business needs to be one of them.

05 / 06
“AI Overviews... help you quickly understand information from a range of sources.”
Google Help

Why it matters

A range of sources. Not one website. If your business isn't represented across those sources, AI can't recommend it.

06 / 06
“Focus on making unique, non-commodity content...”
Google

Why it matters

Google isn't rewarding duplicated marketing copy. It wants original information that provides unique value.

If Google is looking for supporting sources across the web — make sure your business is one of them.

Check your business visibility
A 3-minute read

Your website is beautiful.But the AI can't see it.

Here's the honest truth about how customers find you now. When someone asks ChatGPT or Google AI for a local business, it doesn't read every website — it checks a library of trusted facts. If your business isn't in that library, you're invisible.

Plans that pay for themselves

From 95¢ a day. No contracts, cancel anytime. Each business gets its own plan — start small and upgrade when you're ready.

Claim
Claim & verify your business
Baseline
45¢/ day
$13.50 / month

Claim your Localist profile, connect your NZBN, edit your business description and contact form. The foundation for your AI-ready presence.

Chosen by 11% of businesses
Choose Claim
Verified
Essential visibility
+15%AI Readiness
95¢/ day
$29 / month

NZBN-verified badge, business description, up to 3 services, locations, logo gallery, contact form and basic analytics.

Chosen by 14% of businesses
Choose Verified
Most popular
Visible
Stand out in search
+35%AI Readiness
$1.60/ day
$49 / month

AI Visibility Score, FAQs and products, up to 10 services and photos, monthly visibility report and competitor comparison. Everything in Verified included.

Chosen by 30% of businesses
Choose Visible
Best value
Authority
Build trust signals
+60%AI Readiness
$2.95/ day
$89 / month

Case studies and portfolio, team profiles, credentials and awards, unlimited services and locations, advanced competitor tracking. Everything in Visible included.

Chosen by 27% of businesses
Choose Authority
Growth
Maximum growth
+85%AI Readiness
$4.90/ day
$149 / month

Review monitoring, AI support in your listing, multiple location pages, AI opportunity recommendations and priority support. Everything in Authority included.

Chosen by 18% of businesses
Choose Growth

Prices include GST. Daily charges are indicative and are calculated by dividing the monthly price into 30 days. Each business listing can be upgraded or downgraded independently. Compare all features →

Common questions

The questions every Kiwi business owner asks

Plain answers — no jargon, no tech degree required.

Your website is your shop. But today's customers ask ChatGPT, Gemini and Google AI where to go — and those assistants only recommend businesses they can verify and trust. Localist puts your verified profile where the AI actually looks, so you get recommended instead of quietly skipped.

16+ years of NZ credibility — trusted by Google, built for Kiwi businesses.