Superette Ponsonby

A hipster wouldn’t function without a hat. The go-to is usually the trusty trilby, cousin to the fedora, a hipster hat favourite. However, if you’re going for that hipster-on-the-sly look you might want to go for a cap instead. Superette can help you out here, with plenty of caps to choose from like the ‘camper’ by Mr Simple and the ‘melton’ by I Love Ugly. Way to support a local fashion label as well! How very hipster of you.

If you want to get some new threads you should head to Superette soon. The stylish store holds a good selection of designer clothing, shoes, lifestyle pieces and accessories. The store stocks a rad selection of brands The Academy Brand, I Love Ugly, Just Another Fisherman hats, Bassike and Mr Simple. Currently there’s a great sale on, which is worth having a browse through. The service was efficient and helpful and I picked up a few bargains. Well worth a look.

Superette has extended it's store in Ponsonby to include homewares. Called Superette Space, it has cosy sheepskins for draping over chairs, great fashion and coffee table books, taxidermy skulls, leopard print cushions, phrenology heads, candles, prints and the Bassike range is also nestled in there. A great addition to their already superb store.

Always worthy of a visit, the Superette store on Ponsonby Road has the perfect edit right now of men’s and women’s winter clothes. Its racks are jam packed with high end street and casual labels like Bassike, Vanishing Elephant and Nudie jeans, as well as top notch sneakers and the Beau Coops shoe collection. If you’re on the other side of town their Newmarket store is also a great place to browse - and spend.