Welcome to The CO-OP - Takapuna’s most anticipated new destination boutique where fashion is a religion, individuality is everything and eye-wateringly beautiful clothes line the racks.

It’s brought to you by COOP, Trelise Cooper’s youthful, playful, edgy and directional line that has a cult following among the best dressed around the world.

Because they’re always on the lookout for the next big thing, between the cool, industrial concrete-clad walls, you’ll also find a hand-picked selection of fashion’s most talented up-and-comers. Both local and Australian fledgling labels will get to rub coat hangers with COOP designs in store including local faves Holy Chic.

The CO-OP launched in August 2013 by revealing COOP’S Spring 2014 collection; a free-spirited assortment of flowing silk, exotic prints, saturated colours inspired by Ang Lee’s Life of Pi and the youthful rebellion reminiscent of Glastonbury and Coachella festivals. As always, Trelise Cooper’s signature attention to detail and luxurious fabrics underpin the collection.

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Trelise Cooper's little sister label COOP took up residence in Takapuna back in 2013, in a great space which also includes a mix of up and coming designers. Although COOP's collections are the main focus of the store and with good reason, the cool pieces and younger celebrity following including the likes of Jaime Ridge has ensured this label has built up a strong following. Colourful and fresh, The CO-OP has everything from hot party dresses to cute casual wear on its racks. A perfect place to find fun new additions to your wardrobe.