Clay Baker

With more than 18 years’ experience in senior commercial banking roles at ANZ, ASB, Westpac and TSB, Clay Baker has worked alongside hundreds of business owners. He has seen first-hand the commitment, resilience and value involved in building a successful business. This experience gives Clay a genuine understanding of what matters most to owners and enables him to create thoughtful, tailored campaigns that clearly communicate the value of each business. Clay takes a considered approach to the traditional broking process, beginning with a clear understanding of why an owner is selling and what drives the value of the business. While the P&L tells part of the story, Clay looks beyond the numbers to present both the business’s financial performance and its wider potential. The result is a sale process focused on the right buyers, clear positioning and an outcome that genuinely reflects what has been built.