Auckland's one and only destination boutique dedicated to the vintage inspired pin up lifestyle - located in the art deco St Kevins Arcade on Karangahape Road. This wildly colourful store fulfils your every pin-up dream. This vintage clothing store stocks everything pin-up from the dresses to the accessories.

Come in and have a chat with one of the wonderful staff. With such a wide variety of dresses there's something for everyone!

Products and specialities

Vintage inspired pin up beauty boutique - clothing and accessories to create your vintage look from top to toe! We work with the best stylists in Auckland and a wonderful photographer for pin up shoots and styling workshops


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Customer service with a smile... relax and have a browse. Guys if you want to impress your partner or future partner you best buy her a present from here !! #shoutme

A new-ish edition to St Kevins Arcade, Rita Sue is a haven for lovers of vintage-inspired fashion. Owner Rachael Pilcher sources a wide selection of reproduction vintage fashion from all over the world, with a great range of accessories on-hand too. Her impressive vintage fashion knowledge, styling skills and friendly manner make shopping at Rita Sue an absolute pleasure and she will ensure you leave with some suitably lady-like additions to your wardrobe as well.

I would recommend this shop to anyone and everyone! It really is spectacular! I bought my ball dress from here, and not only was it just amazing, but the ladies who worked there were just so lovely :)

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