RUBY’s aesthetic is instantly recognisable; cheeky and charming, always with strong themes of adventure and youthful modernity. Each season, RUBY's women's fashion collections embrace unexpected colour and playful prints with contrasting elements of femininity and tomboyish charm, with an ultimate focus on wearable daywear and unique evening wear.

Liam is the elegant sister label to RUBY and is stocked at all RUBY stores. RUBY also stocks Lonely Lingerie, Bones + Feathers, Ashbury, MYDEERFOX and many other brands of accessories and clothing.

Products and specialities

Women's fashion and accessories

Hours

  • Mon -
  • Tues -
  • Wed -
  • Thurs -
  • Fri -
  • Sat -
  • Sun -
  • Holidays -
Reviews

Add your review

great

I love Ruby so much - there uber fashionable style always has me returning, and their affordable dresses and tops are covet-able throughout the country. If you can’t make it to Dunedin, then check out their online store.

A favourite of all girls up and down the country, Ruby is relatively new to Dunedin. The clothes are quite light for the Dunedin weather but that just means extra layering. The colours are generally really bright so sure to brighten ones mood on a winter’s day.